Share Campaign on Socials
Everyone can support and promote the campaign, whether you’re a health professional or not.
If you post nothing else, please post the 2-minute campaign video on launch day, linked here.
We have prepared a digital media pack – with suggested multimedia and captions to make it easy to spread the word via your mailers and Twitter(X)/Threads/Facebook/Instagram/TikTok/LinkedIn – our infographics speak to key messages around environment, cost, inclusivity and health. We encourage you to share these materials starting October 16th and beyond.
Download infographic zip files:
Included in our digital media pack are infographics covering four key areas: environmental, cost-saving, inclusivity and health. Additionally, we’ve provided infographics featuring quotes from key signatories and healthcare professionals. Each graphic is available in two formats: a square 4×4 post and an Instagram story format.
To make sharing easier, we’ve also created a variety of suggested text options that you can copy and paste alongside the multimedia. Feel free to adapt the language to suit your style—the algorithms favour original text!
Click to view text/captions for social media and other platforms
Let’s call on hospitals to take action for human and planetary health by adopting a ‘plant-based by default’ approach. These incentivise plant-based meals as the primary menu option without restricting choice #PlantsFirstHealthcare #HospitalFood
It’s time to normalise plant-based meals in healthcare by making plant-based options the default choice. #PlantsFirstHealthcare #HospitalFood
We call on the NHS and healthcare organisations to adopt a ‘plant-based by default’ menu—already successfully implemented in 11 New York City hospitals. #PlantsFirstHealthcare #HospitalFood
Backed by over 1,000 health professionals, Plants First Healthcare highlights the health, cost-saving, and environmental benefits for the NHS #PlantsFirstHealthcare #HospitalFood
The beauty of a plant-based default approach is that it doesn’t limit choice. Support the initiative at plantsfirsthealthcare.com #PlantsFirstHealthcare #HospitalFood
A typical plant-based meal uses 75% less land and has 66% less impact on biodiversity than a meat-based meal. Learn more: plantsfirsthealthcare.com #PlantsFirstHealthcare #HospitalFood
Content wording:
Content for mailer/newsletter/LinkedIn for individuals
Today on World Food Day, Plants First Healthcare is calling for hospitals to take action for human and planetary health by adopting a ‘plant-based by default’ approach. The initiative – led by senior NHS doctors – is supported by 24 healthcare organisations representing more than one million members.
An open letter to support the initiative, addressed to every NHS Trust and healthcare leader, has already gained over 1,000 signatures from a range of healthcare professionals. It has been signed by the UK Health Alliance on Climate Change, the British Dietetic Association (BDA) Sustainable Diets Group, the Centre for Sustainable Healthcare, and Nuffield Health among many others. The initiative launches alongside the UK Health Alliance on Climate Change (UKHACC) Food Systems Policy Report, which calls for the normalisation of plant-based meals within all healthcare settings.
Sign up for the launch day webinar to learn how you can take action: https://plantbasedhealthprofessionals.com/launch-of-our-food-in-healthcare-campaign-plants-first-healthcare
Take action today by visiting plantsfirsthealthcare.com and sending the letter to your hospital’s CEO, sustainability lead, or lead dietitian!
#PlantsFirstHealthcare #WorldFoodDay #HospitalFood
Content for mailer/newsletter/LinkedIn for organisations who have endorsed the Open Letter
[Org name] is delighted to have joined 23 other healthcare organisations, representing more than one million members, in endorsing a new initiative. Today on World Food Day, Plants First Healthcare is calling for hospitals to take action for human and planetary health by adopting a ‘plant-based by default’ approach.
An open letter to support the initiative, addressed to every NHS Trust and healthcare leader, has already gained over 1,000 signatures from a range of healthcare professionals. It has been signed by the UK Health Alliance on Climate Change, the British Dietetic Association (BDA) Sustainable Diets Group, the Centre for Sustainable Healthcare, and Nuffield Health among many others. The initiative launches alongside the UK Health Alliance on Climate Change (UKHACC) Food Systems Policy Report, which calls for the normalisation of plant-based meals within all healthcare settings.
Sign up for the launch day webinar to learn how you can take action: https://plantbasedhealthprofessionals.com/launch-of-our-food-in-healthcare-campaign-plants-first-healthcare
Take action today by visiting plantsfirsthealthcare.com and sending the letter to your hospital’s CEO, sustainability lead, or lead dietitian!
#PlantsFirstHealthcare #WorldFoodDay #HospitalFood